In “Hyper-Targeting Your Potential Customers With Facebook Ads”, Lane Babb will walk the attendees through how to create a Facebook ad. It will be a step by step tutorial, that shows exactly what steps need to be taken in order to create an EFFECTIVE facebook ad for any type of business. I will go over recommended daily budgets, what types of ads respond best on Facebook, and how in-depth you can get with targeting on Facebook. At the end of the lesson, each person should be able to go create their own highly effective Facebook ad that will bring in customers at a fraction of the cost of traditional advertising.