Tony Gazzana Director of Sales Sunny 101.5 Don’t Waste Money on Advertising We will explore how many businesses waste thousands of dollars on Advertising that doesn’t work. And, the reasons why. How to develop a sustainable advertising campaign that generates a ROI and what kind of Budget is reasonable for your business. The pros and cons of: Radio; TV; Newspaper; and Social Media One size does not fit all. And A Case Study of How to generate a Million Dollars.